National branding firm 160over90 announced today the enhancement of the company’s senior management team with the promotion of five new Principals who will join the existing leadership group. In conjunction with the significant growth the company has experienced over the past few years, this evolution of the management team will strengthen service offerings to clients, and position the company for its next phase of growth.
To date this calendar year, the firm has strengthened its foothold in the higher education landscape with new branding engagements for Louisiana State University, NYU, University of Pennsylvania, Fordham University, University of Michigan, University of Delaware, Thomas Jefferson University, Tufts University, Old Dominion University and The New School. Within the academic health system space, 160over90 has added work with the University of Virginia Health System and University of Cincinnati Health. In addition, 160over90 has diversified its portfolio with leading consumer brands including Bimbo Bakeries USA, Chicco, Valley Forge Tourism, Parx Casino, FOX Sports, the Big Ten Conference, FootJoy, Alliance MMA and Array Architects.
Given the firm’s growing book of business, 160over90 recently expanded its physical footprint with a fourth location in Columbus, OH, alongside the Philadelphia headquarters and offices in Newport Beach, CA, and Gainesville, FL. 160over90 has additionally enriched its integrated service offerings by introducing in-house capabilities in the areas of business intelligence, research, analytics, digital strategy, media buying and activation, all of which complement the company’s longstanding efforts in video, interactive, public relations and social media.
“Since partnering with Searchlight Capital Partners in early 2016, 160over90 has experienced an accelerated expansion and benefited from extended reach,” said Principal and recently named Chief Executive Officer John Campanella. “This relationship has allowed us to provide our clients with new and enhanced resources, and to not only recruit, but also reward the best and brightest branding talent.”
160over90’s existing nine Principals, who are veteran members of the firm – Shannon Price Slusher, Darryl Cilli, John Campanella, Brian Tennyson, Cory McCall, Lindsay White, Sig Gross, Carey Schmitt, and Michael Sprouse – welcome the following members to the senior management team:
Greg Ash, Co-Chief Creative Officer, Principal.
Greg served as managing and creative director for the 160over90 Gainesville office, spearheading brand campaigns and breakthrough creative for the University of Florida and the Miami Dolphins, among others. Greg joins Principal Cory McCall as Co-Chief Creative Officer, and will be responsible for creative and operational oversight of the Gainesville, Newport Beach and Columbus offices. Collectively, Greg and Cory have been with the company for more than two decades.
Ryan Brown, Executive Director of Strategy, Principal.
Ryan’s decade-long tenure at the company has included strategic positioning work for some of 160over90’s most recognizable brands, including Under Armour, Ferrari North America, the University of Notre Dame and the University of Virginia, among others. Equal parts brand strategist and client advocate, Ryan has a keen ability to produce measurable results for clients.
David Burden, Chief Data & Insights Officer, Principal.
David oversees research, media and analytics at 160over90, with a focus on using data to create smarter, more efficient, and impactful brand and engagement strategies. A 20-year veteran in the industry, David has worked with numerous global consumer brands, including Nike and Mercedes Benz. David also carries broad and deep experience in higher education marketing, having served clients such as UCLA, Michigan State and Temple University.
Kim Hallman, Executive Director of Activation, Principal.
Kim oversees a team of traditional media, social media and event specialists at 160over90. Within the higher education landscape, Kim proudly represents large public research powerhouses and leading liberal arts institutions including Texas A&M University, University of Wisconsin-Madison and Miami University. Kim focuses on executive visibility and expert source positioning, particularly in times of leadership transition.
Matt Yuskewich, Managing Director, Principal.
As a creative leader for the 160over90 Columbus office, Matt works alongside Chief Strategy Officer and Principal Carey Schmitt, and oversees branding efforts for the University of Cincinnati and the University of Illinois system, among other institutions. A copywriter by trade, Matt excels at creating distinct and compelling stories for clients.
Together with the existing senior management team, these Principals will assume responsibility for the company’s ongoing growth, strategic offerings and business operations.
Existing Principals and Founding Partners Shannon Price Slusher and Darryl Cilli will each become Co-Executive Chairman of the company. In this capacity, Shannon and Darryl will continue to play a role in 160over90’s strategic direction and cultivating client relationships.
“As always, 160over90 will stay true to our process, uphold our commitment to exceptional work, and consistently drive business performance for our clients,” said Cilli.
Slusher added, “The firm looks forward to continued strategic growth, as well as strengthened storytelling and positioning for our clients.”